The obvious one is that you are giving away prizes that are genuinely sought after, so you will generate a lot of traffic. Derek has been a longtime friend of Reedsy, and been in the business of publishing for quite a few years now (check out his cool site creativindie.com). the right readers for your books. The AskALLi Team created a jam-packed guide to content marketing recently. What mindset shift do you wish writers would make when it comes to their mailing list and utilizing it to the best extent possible? KingSumo, RaffleCopter and Gleam are the three softwares you can use to organize giveaways. The rub, of course, is that mailing lists are slow to build, just as they take time and effort to maintain. In the typical Nick Stephenson Reader Magnet method, you offer a permafree book on Amazon with a link inside the book for another free book if someone joins your email list. Another study suggests that emailing your subscribers 1-3 times a month leads to the highest engagement and the lowest fatigue. The difference with this approach is after the initial costs, you can instantly reconnect with your subscribers for free in the future. But then the person that joins your mailing list a week later can get that exact same automated, ‘book two is out now’ email a week later than the first person. If you write genre books, the chances are a subscriber would love to know what books in that genre you’ve loved as an author. It’s a cool thing to do. My unsubscribe rate would go up. The purpose of the autoresponder sequence is to “warm” your new subscribers to you and your work, and build on the all important knowing, liking, trusting. > Book Marketing When I started my list I made the rookie mistake of only posting when I had a new book out, thinking this would be less annoying. Yes, each email is like a mini-publication. This will also provide you with cash flow through the Amazon affiliate program. Reedsy vets every professional – so you'll only ever work with the best in the business. (See below). That’s why it’s best if your social media and email updates can also move your books forward. Remember the dictum of the great Maya Angelou, as true to email as to any other aspect of life: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”, Once these ACCESS marketing steps are completed, selling to this group becomes easy. This is so you can tailor your newsletters according to the prizes you have to offer. Check out our tips and download our free book launch checklist! It actually cuts out a ton of marketing work once your book is out. It can make a real difference to your deliverability rates — and as we’ll see in a later part of this series, deliverability rates are important. In general, any prizes that are specific to your genre are useful. You could use a books-package giveaway to build a list before any product launch. How often do you interact with and/or email your list? This episode is all about building a solid email list for your author business. For example: Those are just three things you can share in your emails that cost you nothing to create and readers will find interesting and valuable. There are several benefits to this. Pareto’s 80/20 law is a good measure. Hear are ten tips for making the most of a bad review. ACCESSS stands for: Selling books to this group then becomes easy, and there’s nothing salesy about it. Exactly! “Choosing between wounds and scars” is how she describes sorting out which poems would go into her collection. That breaks the “know, like, trust” chain you’ve so carefully cultivated. Some authors give away a full book to email subscribers, or even an entire box set. What sort of influence do you want to have? So, if you’ve got 30 seconds, just click here. An email list is a list of email addresses of people that have subscribed to your blog, website, or other channel. We often hear fears along the lines of: “I have nothing interesting to say” or “Why would readers care about my stuff?” Or more technical fears like “I can’t wrap my head around mailing list software”. Our mission is to help you succeed and feel confident in self-publishing, marketing your ebook, and connecting with readers using all the tools you can dream of, from landing pages to ebook delivery. (Please note a full transcript of the interview is available below. We’ve re-styled it so that it’s a lot less formal than it was and so it feels less pushy. The Number One Way to Build Your Author Mailing List December 10, 2015 Marketing amazon , authorship , mailing list , promotions , sales Jordan Smith If you’re like me, you’ve read dozens of blog posts promising to tell you the best strategy for how to “grow your author platform.” This recommendation would hold that 80% of your emails should be give (information, entertainment, inspiration) and 20% ask. Learn how to sell ebooks on amazon by making sure your book page is as polished as possible — as well as tips for driving traffic to your Amazon book page! This usually involves telling your readers about a book in the same genre that you think they’d be interested in reading. And again, it must have real value, be carefully crafted to align with your attractor content, and further hook the right readers. Below is a summarized transcript. • Connect – Have an easily accessible mail address where a reader or follower can connect with you. It’s just a matter of sending an email or other message to readers who already know, like and trust you and your work. I try to do as much organic reach as possible, I did try growing through group giveaways but found the subscriber numbers dropped when I sent the first email after the giveaway. As not everybody is to take their connection with these posts any further, it’s usually a good idea if you can use these posts to get you more words for your work-in-progress–maybe building out characters or plots (fiction), exploring concepts or ideas (nonfiction), putting out stanzas or illustrations (poetry books)–or otherwise build something that has value for your author business. In other words, it’s a smart way to boost your mailing list, with the possibility of making a little money on the side too. We’ve got a three email welcome series. As explained in that post, in all industries people want to buy from those they know, like, and trust. This self-publishing advice center is brought to you by The Alliance of Independent Authors. There are five important constituents. You can read the article here. (This also helps the author ecosystem as chances are, the subscriber will go purchase some of those books). That’s what we do and how we do it. – Posted on Dec 23, 2015. If I can give away a thousand copies of my book [to his mail list] and I give them a reason to go download it and review it I can probably get a couple hundred reviews in the first couple days of my launch”. For the welcome series, you want to make friends, cultivate fans, so don’t sell anything. Include a sign-up button on your author website. You can watch the full interview here, or read the post below where we condensed the information into a nice step-by-step guide (because that’s what we do!). All you have to do to get your hands on a copy of Side Quest: The Goblin Village is sign up to my mailing list below.. For example “Thanks for joining my list to hear more about my upcoming releases.”. We’re authors, too, you know! Your first task is to set yourself up on Mailchimp. reach #1 on Amazon with his first fiction book, “I’ve been giving away packages of signed best-selling books in my genre.” - @Creativindie. And all the research shows that the closest connection we can have with the reader is by email. KingSumo is preferable for collecting a large amount of email signups quickly. For all these reasons, email marketing is the core communication recommended in ALLi’s ACCESS marketing, a marketing method which we’ll be explaining in more detail in an upcoming post. Put yourself in the reader’s shoes. How do you want to grow and develop? They should make your readers feel valued, like they have access to something special. at the bottom, it’s eye-catching, it will summarize the content and they’ll go, oh yeah, I can leave a review. I now email more regularly and this has helped with unsubscribes and my subscriber numbers are climbing. The author is not pushing their work on readers, the readers are asking “when is the next book out?”. ALLi is also pleased to present a discounted ticket rate for its members. Good interview. I started a really simple WordPress page and made the music MP3s available as the download. You’ll find it right on the title page. “The nice thing about giveaways is that other people share for you. Your list is something you have control over, yourself. There are four paradigm shifts. If you’re a newbie, you might not have very many people on your list at first, but as your journey progresses, your list can grow over time and can make you a lot of money. Your email address will not be published. See part two here: Growing a Reader Mailing List. Bad book reviews — they happen to all authors! They’ll be hounding you about when your next book is out, and can they review it, and asking whether there any other way they can get more of what you do. Autoresponders are a series of pre-written emails that you set to run automatically by pre-determined rules. Exactly.) You have to get your name out there, and after someone clicks a link to learn more about you or your book … As well as offering it on social, it can also be given out at the end of talks or events, and you might even want to carry a physical copy around with you to hand to strangers who ask what you do. But it’s not impossible to do, even while you’re writing your first book. A reader should be able to tell by the most cursory look at your attractor channel (social media account, ads) what your books are about. Does all this sound too much like hard work? Find out more at www.self-published.co.uk. Joining Orna Ross in this month's #AskALLi Self-Publishing Poetry Salon is indie poet Lauren Lott who will outline the steps she took to launch her first poetry collection, The Remains of Burning. Wondered what happened to Samuel, Arthur and Elaine in the run-up to the bandit attack? So, when you release a book later, you can just simply tell your audience about it because they’re already fans. Read and learn from the criticism and move on to the next task on your list. Building a mailing list is not only about sending emails. Adam Croft has used his mailing list to build a six-figure income from his books alone, each year for the past five years. If you send an email with information about where your story world came from with interesting facts that connect to your book, readers will find that both interesting and valuable. Are you a part-time or full-time author? Great interview. | FAQ | SEE LIVE EVENT Gleam is a combination of the other two pieces of software. To join or learn more, visit allianceindependentauthors.org/join. It provides a variety of ways in which a contestant can bid for prizes including referring friends for extra entries or asking contestants to write a blog post on why they want to enter the competition, which in turn can be shared. That’s a manageable routine for writers who want to integrate the seven elements of ACCESSS marketing into their weekly routine. Maybe I missed it, but I'd love to take Derek back in time to have him think through his effort to gain the first 10 people (not family or friends) for his email list, the next 20, 50, 100. BONUS: Add books to the corresponding BOOK FAIR for FREE to sell during the event! We recently did a post about authenticity for authors, in which we explored this concept of “know, like and trust” in marketing: The Ultimate Guide to Authenticity for Indie Authors. If you do a shared competition promoting both of your products, you are pooling the contacts you both have, doubling the potential for subscribers. Build a relationship with them first. JOIN NOW! For now, a summary will explain the use of email in turning casual social media browsers into engaged fans and superfans. You cannot achieve this if you start charging for your book too early as a first-time author. Smaller prizes could also include memorabilia, tickets, pictures, posters, anything you can think of that might appeal to people who may be interested in your genre and work in the future. With deep thanks to all of our members who took the time to respond and special thanks to Heide Goody, Joseph Alexander, and … In this article, we show you 60 ways you can use to build your email list fast. With this positive relationship in place you can also offer followers other premium products and services as well as books (See ten business models for authors). Step 2: Create an Awesome Sign Up Form. I have also, recently, segmented my list into fiction and non-fiction and send out 2 newsletters. People will scan a whole email, and if there’s a P.S. Others might offer a short story, or a character guide for an ongoing series. • Satisfy – Make your emails delightful and email regularly, on the promised schedule. Make sure you include indie authors in your list! The software vary slightly. When we talk about offering readers “value”, that doesn’t mean giving away lots of free content but that what you provide is compelling to that kind of reader. But I have my Facebook page for all that, we hear you say? Which involves convincing people to voluntarily give you their email addresses. So how do you create a loyal fanbase from this? And you’re willing to do the work–craft work and emotional labor–that will gain that precious access and keep it. (Do you recall Myspace? NoiseTrade is quite well established in the indie music scene. Learn how Reedsy can help you craft a beautiful book. Convert giveaway subscribers into a loyal fanbase, 6. Books and emails both contain your carefully crafted words and both provide that individual and intimate imaginative relationship. Think of it as your big one-to-one contact list. • Subscribe – Invite your followers to subscribe by offering them what is often called a “lead magnet” or “reader magnet”. Behind the scenes look at inspirations for your book, Free books (earlier book in a series, for example), Podcasts and articles you love, you’re interviewed on or that have inspired your story, Unboxing videos, photos or write-ups, documenting you opening a parcel of your books, Videos (or adding videos to already established blog posts), Ask your readers to leave reviews on your latest book or back catalog, Ask if your subscribers want to be on your street team (in other words, help spread the word for your upcoming launch), Ask if anyone is interested in being an advanced reader or help spot typos/proof before launch, Ask for subscribers to help spread the word about your new book. There’s an interesting post on Jane Friedman’s blog written by Ricardo Fayet all about alternative providers which you can read here. Once that happens, you don’t have to persuade them to buy. As the word implies, what you’re after is access. And NO author list builder offers readers as dedicated as ours! At BookFunnel, we have the author’s needs in mind. Different providers have different terminology around this e.g contacts list, or their VIP list. You can’t depend on social media sites to always connect you with readers. YOU DO NOT HAVE TO PUT YOUR BOOK ON SALE - You only gift three books at the end! It seems self-promotional and it will be unlikely that readers will be interested as they are not aware of you as an author yet. Quality, not quantity. “I try to do as much organic reach as possible, I did try growing through group giveaways but found the subscriber numbers dropped when I sent the first email after the giveaway. Set up a mailing list. Podcast: Play in new window | Download | Embed Subscribe Apple Podcasts | Android | RSS. Can you recall, Derek, how you did it? When you’ve solved their problem, entertained, informed or inspired them, as appropriate, ask their permission to add them to your email list, explaining the benefits of subscribing. … It’s the creative discomfort that always accompanies a genuine attempt to communicate and go deep. In the early stages of building the author mailing list, do not give away your own work. The most similar replication of that relationship is email. Social media definitely has its uses but authors do best, over the long term, when we use social media to attract interest (see ACCESSS marketing below) but focus on getting those interested readers to sign up and subscribe to a mailing list that we own ourselves. You’re asking your readers to spend their money or their time in reading and reviewing your book. There are other platforms you can promote your giveaway on such as StumbleUpon’s Paid Discovery, Reddit’s advertising platform and promoted posts on Twitter. I’ve been doing that for a long time and it takes work. This guide to BookBub reviews explains what they look like, where they can be found, and how they compare to the reviews on retailer sites. You need to send sales to Amazon, it’s your job to sell your book. You can see a full comparison of several providers in this useful comparison here. So, instead of ‘Hi’, it’s ‘Hi, Sacha’. Sure you do. It's those first few email correspondents that make all the difference. Whatever you offer must develop on what they’ve already received from you and align closely with the books and products you’re going to want them to buy. Averages 500-3000 reader emails. The best way to grow your email list is to put a nice, juicy worm on your hook. 14. a month leads to the highest engagement and the lowest fatigue. If you write with music on, you could share the playlist with readers so they can listen to it while reading your book. It is stand-alone and even if you don’t have a website right now, you can still use it to set up and run your email list. Again, I’ve found I have hardly any unsubscribes, so subscribers are happy with the process.”, English historical novelist Piers Alexander shares the secrets of the success of his award-winning self-published…, Your email address will not be published. Think about it like this: a reader finishes your book and LOVES it. It’s much easier than trying to build great content that people share. So, that relationship building can happen really quickly, quite easily, and automated to build a relationship. Links to the author’s reviews, books, samples and press clippings accompany a short Bio for each author. For more information on these three pieces of software, check out Derek's post on giveaways. But, if you have your own email list … A lead magnet is a special gift or incentive that people who sign up to your mailing list receive. First you must educate them about who you are: they are signing up for free stuff, they don’t know that I’m an author yet. That said, down to business. What are your strategies for growing your author mailing list? You don’t need a WordPress site to use this tutorial. Here is a very useful and comprehensive list of instructions for the all the main providers here. Another popular alternative is MailerLite which functions in much the same way but with a cheaper price tag. If I bought a book by Haruki Murakami and downloaded a free novella from him, and then he took the time to email me personally, I’d be absolutely psyched to find out about his motivations and his characters and things like that. Drive up subscribers to your author mailing list by targeted advertising to groups, pages or people. If the only reason you ever email them is to ask them to hand over their time, money or attention, you can quickly wear out your welcome. Unless you’re very tech-savvy, I’d recommend that you start your mailing list with MailChimp. Most authors are aware that they should start building their author mailing list months in advance, they just don’t know how. Email lists give you direct access to communicate with your fans, readers, and/or subscribers, which allows you to build a relationship of trust and value. If you’re part-time, you have less time to allocate to writing emails. Then you’ve got the pre-header, which just sits slightly below the subject line and will elaborate on the more click-baity subject line. Before you dive into your mailing list creation there are a few things to consider. Giving stuff away is not free, all the more if you’re promoting the giveaway through advertising. At least, until recently. Reviews are essential for the successful marketing of a book. With your own mailing list, you have individual email addresses that you can use to make contact, either in bulk or individually. So what can you give away to attract an audience? The guide has lots of ideas and tips for creating content and deciding the topics you might want to talk to your readers about in your emails. What’s the purpose of your writing? P.S. As the I Ching says, "Difficulty at the beginning." Facebook targeted advertising is another approach to consider. This is important. What considerations did you have when setting up your mailing list originally? Over 500,000 authors trust the professionals on Reedsy, come meet them. In ACCESSS marketing terms, this is called “an ask”. I suspect these numbers reflect growth stages. As I was writing our latest Reedsy Learning course on how to set up and grow your author mailing list, I decided to do a bit of research on the other mailing list service providers out there. Back in August, I started hearing authors talk about a site called InstaFreebie, where you could give away a free copy of your book in exchange for recipients signing up for your mailing list.Both Jim Devitt and Shawn Inmon have discussed the importance of mailing lists. Who doesn’t love free things? You can customise this form, share it on your author website, or any social media platforms you have. Indie authors don’t have much choice about where they sell their books or how they negotiate with retailers. From there, you continue to satisfy their need for entertainment, knowledge or inspiration, even more. Sign up and meet them today. That makes these prime time for Indie authors to push their books on to the big bestseller lists. ALLi Director Orna Ross and Boni Wagner-Stafford attend DBW on behalf of indies globally. In business terms, it’s also described as a “gift for prospects”. Rafflecopter, on the other hand, encourages a wide variety of sharing techniques and is preferable for smaller contests designed for specific purposes. I’ll show you how to set up your email list and signup form on your website so you can start to build a list of readers, develop a relationship with them over time, and sell more books! ACCESS marketing is a sequence of progressive actions that takes your readers from discovering you or your writing to engaging with you and subscribing to your email list. This is the ultimate guide to mailing lists for indie authors part 1. Derek, for example, has been giving away book shaped reading lamps! In order to avoid that, you should ask your readers to whitelist your email. What do you want to achieve as a writer? You can use email automation to constantly launch every book in your series daily or weekly to new people. I now email more regularly and this has helped with unsubscribes and my subscriber numbers are climbing. A mailing list allows you to email your biggest fans every time you have a new release. The emails should perfectly match the social media communications or ads that originally attracted and engaged them and we must also write in a way that replicates and reinforces the writing style and creative intentions of our books. Are you trying to promote your book but all the regular tricks aren't working? The other part of delivery satisfaction is keeping your promises. Recently, Derek decided to write his first fiction book (a YA novel). Value your subscribers and your access to their inbox. At this stage of the ACCESSS process, you’re looking for quality “likes” and “follows” from the right people i.e. Meet them today. Also provided is a link to their websites. So be brave, email your readers, they want to hear from you. The general advice is to not email your readers more than once a week but everyone’s mileage will vary. Also consider collaborating with other authors or people who are also giving away prizes. 1. Give a brief review of each one and an Amazon link where they can buy the book. Send out a monthly newsletter to your author mailing list, such as ‘My top 10 [genre specific] books for December 2015’ so contestants keep opening your emails. • Attract – offer social media or other posts that your ideal reader can easily find or trip across online and freely consume. Continue with smaller campaigns, particularly using Gleam or Rafflecopter that link to your author blog and websites which subscribers can read if they want to. “I’m mainly using it for free downloads and book reviews. This is what I’d recommend for any new author: The authors listed below have all achieved, at least one four star review, from one of the reviewers listed on the Indie Reviewers List. You know, it’s a great, kind of, call to action that can summarize the whole email in a sentence or two i.e. We now do it in the form of a conversation between the two of us, so it’s light and funny. Create a warm automated email sequence that encourages readers to interact with you. A scan of your email program may give you a surprise and possibly locate fifty or more email addresses that can form the basis of your dedicated author mailing list. Become a member today to discover how we can help you publish a beautiful book. Where you’re sending out hundreds or thousands of emails, as authors do, it’s easy to get tagged as a spammer by email providers. Reviews really help me. The ultimate relationship you want with your readers is the one where their imagination and yours come together in the pages of your books. ACCESS marketing encourages us to be creators, not hustlers, in our social and email marketing activities. In order to build a list, you need to give people a … Eventually, clean up your list by telling your subscribers there are no more giveaways. Someone who has had some success in this area is Derek Murphy. When someone joins your mailing list, they may well have only signed up to get your reader magnet. It’s probably the most widely used tool for mailing lists, and it’s free until you reach a … There are ways to slowly introduce them to that idea, and it’s not by selling them my book.” – Derek Murphy. Nonfiction ) word choices and formats ( poetry ) more intimate than publishing a book later, you create. Lists than straightforward how-to nonfiction that is less personal connect with you have become the most similar of... ” – Derek Murphy managed to get your reader magnet before any product launch and paste this and make available! Keep track build indie author mailing list how many people are clicking on the title page would! 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